Custom Floor Covering

Chicago based custom rug design and tribal textile repurposing and upholstery services

Individually designed one-of-a-kind rugs and runners for both living and commercial spaces

Tiger Rug Design
Custom Tiger patterned rug design

PRIMITIVE’s custom floor coverings accommodate most living and commercial spaces. Each rug or runner celebrates exceptional construction and appearance. The design process includes digital renderings across an almost unlimited palette of colors and motifs. Whether it is a one-time design or a variation on an existing motif and/or pattern taken from our extensive design library, everything we do is intended to realize a unique work of art for the floor.

Tiger Patterned runner

Custom rugs can be woven in any size or shape and are available in tufted and backless tufted construction as well as a broad range of knot counts. Typical materials include Tibetan and New Zealand wools and Chinese silk. Prices are commensurate with material and construction, and delivery times are decidedly short term given most industry standards. Woven into every custom piece is the commitment to create an enduring woven work of art that will provide increased satisfaction over time.

Custom 'Color Field' wool pile runner
Custom 'Color Field' wool pile runner